Data-Driven Decisions with a Marketing Analytics Company You Can Trust
Messy data makes for messy marketing. At Massa & Company, we help businesses and nonprofits clean, organize, and actually use their data. As a marketing analytics company, we turn raw information into predictive insights you can trust — so your campaigns work smarter and your ROI is crystal-clear.
Our Core Services
At Massa & Company, we make data work harder for marketers. Our three core services give you everything you need to measure results, clean up messy systems, and predict your customer behavior— all in one place.
Marketing Analytics
Measure the performance of every channel, strategy, and campaign cost. Our marketing analytics solutions help you quickly understand your data, uncover trends, and drive smarter, ROI-focused decisions.
Data Cleansing & Audit
Evaluate and clean your data to maximize its value. We help eliminate inaccuracies, organize information, and leverage data to achieve stronger marketing outcomes.
Predictive Insights for Marketers
Identify customers most likely to convert, refine targeting, and optimize campaigns using data-driven predictive models that increase conversions and long-term customer value.
Turn Your Customer Data into Dollars with a Marketing Analytics Company - It's All We Do!
Clean, organized data is more than a nice-to-have — it’s the foundation of marketing that works. When your numbers are reliable, you can stop guessing, start proving ROI, and finally connect your campaigns to real business growth.
Here’s how we help you get there:
Predictive analytics for lead scoring and campaign optimization
Customer segmentation & personalization strategies
Marketing analytics & insights you can act on
Data cleansing, deduplication, and enrichment for database accuracy
Whether you’re chasing smarter targeting, higher ROI, or cleaner reporting, we make sure your data works for you — not against you.
Let Your Marketing Team Shine
Your marketers should be creating big ideas, not cleaning up spreadsheets. We handle the messy data work so your team can focus on strategy, creativity, and the kind of campaigns that drive results.
Marketers have trusted Massa & Company with their data since 1985 — from Fortune 500s to nonprofits of all sizes.
"Incredible expertise"
“For any organization, Bonnie Massa offers strategic thinking, practical problem solving and creative ideas that will enhance and improve your business.”
"Nothing short of jaw-dropping"
“Her firm’s insights were nothing short of jaw-dropping. And the format of her analysis was a simple-to-follow blueprint for fixing and optimizing our site and overall marketing strategy.”
"A great partner."
“Once Bonnie gets her analytical and detailed mind working nothing gets past her. She has the ability to see the big picture and connect the dots while keeping momentum moving forward.”
How Our Marketing Analytics Company Works
We take a structured, hands-on approach that ensures your data isn’t just clean — it’s reliable, connected, and ready to deliver insights that matter.
We Audit Data → We Optimize Data → We Deliver Insights → We Provide Ongoing Support — so you can trust your numbers, prove ROI, and grow with confidence!
Start Putting Your Data to Work with Massa - Your Marketing Analytics Company
Stop wrangling messy spreadsheets. Let’s make your marketing measurable, scalable, and smarter.
Schedule a 30-minute Marketing Analytics Strategy Call with Bonnie Massa to see how predictive insights can sharpen your marketing performance.
