Services:

DATABASE MANAGEMENT (MARKETING)

We turn your marketing data into a valuable tool by creating the appropriate marketing information system for storing your customer contact and sales data.  Whether you

• are starting from scratch to find appropriate database management software,
• prefer to have it built and managed out of house,
• or have already made an investment in software and need assistance with tweaking it or converting your data,
  

Massa can help with the design and programming tasks.

We are talking about a marketing database which is not the same thing as your enterprise data warehouse! Using the information that a relational database design can provide, you’ll be able to target your marketing and sales efforts more precisely. The expected result is a measurable positive impact on your company’s bottom line. You’ll get to know your customer. You’ll get to know how to reach them. You’ll get to know greater success.

Are you thinking about creating your marketing database in-house? Outsourcing your marketing database system to a specialist will allow you to focus on managing your business while your marketing needs are being achieved through your marketing database partner. Why outsourcing?

• SQL Server
• SPSS
• vFoxPro
• MS Access
• Salesforce.com
• GiftWorks
• iMIS
• Common Ground
• The Raiser's Edge